Former NFL teammates Calvin Johnson Jr. and Rob Sims will deliver the keynote address covering their personal stories and a new mission in the cannabis industry. 

Driven by a desire to change the conversation around cannabis and further industry understanding of medical cannabis, Calvin and Rob joined Primitiv Group (“Primitiv”). Michigan-based Primitiv Group is a forward-thinking company dedicated to advancing cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent.  

Johnson and Sims will talk about the demanding physical sport and the effect of the game on their bodies and dealing with pain. They both felt the need for a more holistic approach to their pain management. 

They are leaders in educating the public on the health benefits through partnerships with institutions including the International Phytomedicines and Medical Cannabis Institute at Harvard University and partnered with NESTRE, a neurological training platform specializing in neuroplasticity.  

See them on the Center Stage in the exhibit hall, Wednesday, September 22, from 10:15 AM to 11:30 AM.