Region: Midwest Cannabis Business Conference

Midwest Cannabis Business Conference

SEP. 22-23, 2021
Detroit, MI
Room: Room 260
Session: KNW
Time:
Wednesday, September 22
10:45AM - 11:30AM

A Conversation with Calvin Johnson Jr. and Rob Sims

General Session


Room: Room 260
Session: KNW
Time:
Wednesday, September 22
10:45AM - 11:30AM

Former NFL teammates Calvin Johnson Jr. and Rob Sims will participate in a fireside chat covering their personal stories and mission in cannabis on Wednesday, September 22 at 10:15 am EDT. Both athletes suffered chronic pain resulting from injuries sustained during their playing careers and wanted a healthier, holistic alternative to the opioid painkillers often prescribed to athletes for treatment. Driven by a desire to change the conversation around cannabis and further industry understanding of medical cannabis, Calvin and Rob joined Primitiv Group ("Primitiv"). Michigan-based Primitiv Group is a forward-thinking company dedicated to the advancement of cannabis as a form of elevated wellness, believing that the plant holds incredible potential as a healing agent. Michigan-based Primitiv seeks to advance the cause of medical cannabis by researching its natural health benefits. They are also leaders in educating the public on the health benefits through partnerships with institutions including the International Phytomedicines and Medical Cannabis Institute at Harvard University, and are partnered with NESTRE, a neurological training platform specializing in neuroplasticity.

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