How do you make business decisions–whether product or market–in the fledgling cannabis industry? Go with your gut? Throw a dart and see where it lands? Successful cannabis companies know how critical data is to running a business more intelligently, from products to pricing. As the cannabis industry closes out its first inning, how can smart business executives glimpse the future? Wana Brands' Nancy Whiteman discusses with data leaders an overview of some of the major types of data that a business should consider for decision making. Point of Sale data can inform day-to-day business operations and product development. At the same time, high-level research is helpful for overall organizational direction, such as whether to launch a hemp-derived CBD line or enter into a new market.