This interactive session will translate the science of cannabis medicine into the business of medical cannabis. What do clinical trials mean for the future of "approved" medical conditions? How can businesses leverage science to improve their customer relationships? What is the value of a better understanding of "consumer medical needs" and its business application?
1. Describe the current status of evidence-based science in medical cannabis.
2. Review the impact of new and current clinical trials in preparing for future business opportunities.
3. Describe three ways to improve customer relationships through understanding the impact of "consumer science" in product selection.
4. Analyze ways to apply science, clinical information, and patient needs to retain and grow business.